A dynamic identity for one of Sri Lanka’s most popular home-grown fast food chains

Beginning as a modest street food truck, Street Burger has quickly grown into one of Sri Lanka's most popular fast food brands, with seven outlets and plans for continued expansion. Prior to this growth, the brand only had a basic logo, with little additional branding to support its scaling goals. With a focus on efficient expansion, we were tasked with transforming the existing logo into a complete and dynamic brand identity that could elevate the brand's presence across multiple locations. Inspired by the fast-paced world of motorsport, we developed a bold and energetic visual language, incorporating number-driven graphics and chequered flag motifs, to create an identity that appeals to a younger audience while reflecting the brand's ambition and potential for growth.

OUR ROLE:

Brand Identity, Brand Language, Packaging Design

As Street Burger was already an established brand, it had a presence on billboards and advertisements. However as clear brand messaging was lacking, we developed a series of racing-themed taglines to help strengthen their market positioning and connect to a wider audience in a bold way.
A large demographic of Street Burger’s customer base are teenagers, so we created a collection of branded stickers to create organic advertising when used across personal tech items as part of the rebrand.
As a growing market segment in Sri Lanka is catering to young families dining out, we created a kids meal box in line with the rebrand concept to make Street Burger an in-demand choice for kids.

“Working with Studio Nice One was an exceptional experience. From the outset, their team took the time to deeply understand our vision, values, and goals—translating them into a striking brand identity that truly reflects who we are. Their creativity and attention to detail were outstanding. They delivered a logo, brand guidelines, and marketing materials that not only look incredible but also connect perfectly with our audience. The entire process was smooth, collaborative and far exceeded our expectations.”

Zimran Mohammed

Director - Street Burger

Client: 

STREET BURGER

Location: 

Sri Lanka

CREDITS: 

PHOTOGRAPHY - PHOTOS BY SAMPATH

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